sampdesigns on DeviantArthttps://www.deviantart.com/sampdesigns/art/JUSTvs1FINAL1-367652062sampdesigns

Deviation Actions

sampdesigns's avatar

JUSTvs1FINAL1

By
Published:
415 Views

Description

This is the version of ( sampdesigns.deviantart.com/art… ) that includes a gradient with the core teal colour and the dark blue alternative colour.

About the Logo:
I was working on a startup for a Hosting/Design service and it took me an entire month to think of a name. The word "just" came up in my head one day and I thought it'd be great. Basically the company would be called "JUST." or, in it's full legal name, "JUST. Marketing and Media". The ending of "JUST." would change throughout the branding and services. The pages would be "JUST. Brand", "JUST. Design", "JUST. Host", with about sections as "JUST. Us". The branding and advertisement would be phrases like "JUST. Imagine".

The colours were all services and section based. Teal was the core colour with orange being branding, green being websites, blue being seo and marketing, and purple being the social aspect. Teal would also later become the representative for the hosting section. The preference was flat colours but if gradients were desired, they could use them ONLY if they contained the main 5 colours. It would also have to be at least the core colour, teal, with one of the others.

Didn't Work:
I did some searches to make sure it didn't already exist(as well as trademark investigations from my boss) and although I found the word 'just' used in names, the focus was never on the word itself and "Just Marketing and Media" of course didn't exist.

Spent the next month working on a design and finally finished but saw a tweet one day with the name "JustCreative". Being paranoid, I checked, and it was good I did because I discovered the designer(very well known but apparently I drew a blank on them) who used the exact same technique with the ending on the site. The branding itself didn't use the idea however it was -everywhere- on the site. I couldn't NOT find it on a page. The page names changed and there were tiny phrases on the top right with the most random things but always using the word "Just" as the beginning.

I didn't want to risk the integrity of our company and infringe on someones idea, even if it was singled to just the website, so I had to change it.

Nonetheless:*sighs*
I loved how the logo came out, though. It's my most proud and favorite piece. It's one of my first and best typography attempts. It's simple but the dimensions all fit each other.

The symbol mark and the overall font style I made, and the way I made it, later gets used in the logo after it for the second attempt at the company branding, which is "Desig.n8"


Do notcopy, manipulate, trace, claim, redistrubute, or use my artwork in any way without permission. Stealing is illegal.
Image size
640x480px 15.52 KB
© 2013 - 2024 sampdesigns
Comments0
Join the community to add your comment. Already a deviant? Log In